Upon ratification of the 21st amendment to the US constitution, alcohol sales have been classified into a 3-tier system. The first tier represents suppliers such as wineries themselves and locations where the wine is produced and bottled for sale. The second tier represents wholesalers who take wine from the producers and sell it in bulk to the third tier in the alcohol distribution system which is retailers. Retailers represent the supermarkets and restaurants and wine stores where you go as a consumer to get wine.

So where does everything fall in order for you to be able to enjoy exclusive Argentine wine in the US? Here in Argentina the main producers and suppliers are in the winemaking regions around Mendoza, Salta, and provinces toward the West by the Andes Mountains. These producers sell wine to importers and distributors in order to have it shipped not only all over Argentina, but worldwide. A wholesaler can be located in Buenos Aires, for instance, and have contacts throughout the city and even outside of the country to further distribute wine to the third tier of restaurants and retailers. If you are to do a wine tasting in Buenos Aires, then, and you decide to purchase wine, you are most likely not dealing directly with the supplier. The tasting is either direct consumer service and retail or a wholesaler who, in addition to wholesale, has available storage at the tasting for purchase.

Wholesalers bring hundreds of thousands of products to the US marketplace. Distributors and retailers love having exclusive, rare and foreign wines to boost demand and thus wholesalers can maintain supply connections outside the country. Wholesalers provide around 70,000 American jobs and supply to around 600,000 retail locations. Additionally, they provide crucial tax revenue for the government while working closely with both ends of the chain being the suppliers and retailers. Suppliers are examined for quality assurance. Argentina’s growing wine industry is in part due to wholesaler’s increasing recognition of the region’s quality in winemaking. Finally, retailers are often trained on proper serving and sales techniques. For more in depth information visit http://www.wswa.org/home.php.

 

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